societal marketing वाक्य
उदाहरण वाक्य
मोबाइल
- Societal Marketing " concerns for society's long term interests ".
- Societal marketing developed into sustainable marketing.
- The societal marketing concept adopts the position that marketers have a greater social responsibility than simply satisfying customers and providing them with superior value.
- As we mentioned above Societal Marketing can be defined as a " Marketing with a social dimension or marketing that includes non-economic criteria ".
- This analysis helps a marketer to identify influential actors or nodes within networks, this information can then be applied to take a Societal marketing approach.
- This concept contains the five principles : consumer-oriented marketing, innovative marketing, value marketing, sense-of-mission marketing and societal marketing.
- Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies.
- The societal marketing concept has become an excellent strategy for promotions with social dimensions and for exploring consumers'behavioural response to such corporate'doing good '.
- Marketing organisations that have embraced the societal marketing concept typically identify key stakeholder groups including : employees, customers, local communities, the wider public and government.
- Consumers will infer less society-serving motives and more self-serving motives for corporate societal marketing programs undertaken by firms that operate in mixed or sin industries.
- Societal marketing orientation or societal marketing concept was first proposed in the 1970s by Phillip Kotler in an article published in the " Harvard Business Review ."
- Societal marketing orientation or societal marketing concept was first proposed in the 1970s by Phillip Kotler in an article published in the " Harvard Business Review ."
- The principle of "'societal marketing "'asks company's to consider the " consumers'wants and long-run interests, the company's requirements and society's long-run interests ."
- Kotler introduced in that period both the concept of social marketing ( extending marketing technologies into non-business areas ) and societal marketing, arguing that the marketing concept and its technologies must be tempered and ultimately revised by adopting a more explicit social orientation.
- A study by Grundey ( 2010 ) suggests that many contemporary text-books begin with Keith's eras and expand on it by including newer concepts such as the societal marketing concept, the relationship marketing concept and the interfunctional concept, as shown in the table below.
- Kotler's concept of societal marketing suggested that for the well-being of society, the deficient products should be eliminated from the market, pleasing and salutary products should go through a product modification process to reach the fourth category, by incorporating missing short term benefits into salutary products and long term benefits into pleasing products, and the companies'ultimate goal should be to develop desirable products.
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